Graphic design is far more important than simply putting your name and logo on the front of your table. And every moment that passes, each piece serves as a silent salesman conveying a company’s identity.Whether you’re going to an industry-related event or a conference where your company is unique among the various booths and exhibits, your exhibit design is the primary way you can stand out and draw in new customers and clients.
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For business owners on the lookout for innovative new products to take to trade shows and events, the ability to buy furnishings imprinted with corporate sales messages and logos has proven a stroke of genius that is quickly becoming the affordable solution to set up trade show booths quickly and efficiently.
#Sleek trade show booth design full
While engineered to follow bean bag chair design, inflatable chairs began to morph into sometimes quirky art forms, leading to the first collection of inflatable room furniture designed by artist Gaetano Pesce whose rooms full of furnishings self-inflated as each piece was removed from its box.įast forward to 2019. By 1970, Khanh’s inflatable chair wound up being exhibited at the Louvre in Paris. The concept proved so popular by the late 1960s, inflatable chairs were popping up everywhere, including the work of designer Quasar Khanh whose chair design attracted the attention of curators at the MoMA in New York City in 1968. According to Chair Institute historians and marketers (), the idea behind air-filled seating pieces goes back to around 1956 when clever manufacturers of inflatable rafts got the idea to expand their market mix.
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If you are considering adding inflatable furnishings to your trade show inventory, you may wish to know a little about how this type of product came to be invented. How custom inflatable furniture stands out.
![sleek trade show booth design sleek trade show booth design](https://www.eventmanagerblog.com/wp-content/uploads/2019/12/410x272-FEAT-hompage-Trade-Show-Booths.jpg)
And display pieces that are so tall and unwieldy that nobody can see past them can do more to discourage visitors than empty display shelves. Some trade show novices don’t realize that they literally create a wall around the periphery of their booths when they line up tables and chairs in a way that discourages attendees from walking in. Match the aisle carpet color and more people will walk in to browse. This is called “the force field effect” by “The New Exhibitor” author Martin P. You may be tempted to laugh at this statement if it weren’t true: Even a different color of carpeting you put down that contrasts with aisle flooring is enough to put shoppers off. Small, sometimes unnoticeable physical barriers are enough to signal “Keep walking” to folks who came to browse and buy. Everything about layout, booth size, design, product display, and signage must grab the attention of purposeful strollers enough to make them stop. The psychology of booth design and why furnishings are important.Īre there psychological factors that come into play for business people who show up at trade shows? You bet. Since each piece-chairs, footrests, tables, and stools–is colorfully embellished with corporate art, nobody could possibly mistake you for a competitor.įurther, whether your booth rental happens to be the smallest one available within the convention center or your company is ready to make a huge splash by occupying an end cap, you simply inflate enough furnishings to fill that space, so your booth never looks too empty or too cluttered. Once the show ends and you set about decompressing your furnishings, you can cart them off in a truck rather than an 18-wheeler and stow them out on your landing dock, inside a storage closet, or offsite if the room is tight at your facility.
![sleek trade show booth design sleek trade show booth design](https://boothdesignideas.com/wp-content/uploads/2016/10/meitrack-1.jpg)
What are the benefits of custom inflatable furniture? To find out how custom inflatable furniture can work for you, spend a few minutes perusing this post, and if you’re not convinced, we’ll send you a new balloon to make up for the one that deflated when you were a kid! Custom inflatable furniture, imprinted with your logo, sales message, or anything else you want to convey to people as they pass your exhibit in a crowded hall, has the potential to save you time, money, and stress in addition to giving your booth a coordinated look that spells success. Not familiar with this unique niche? You should be. You were pretty young the first time your heart sank when the lofty balloon you were dragging around gave up the ghost, but you likely learned the lesson that “what goes up must come down.” For companies exhibiting at trade and consumer shows, this law of physics can work the other way-especially once you discover the value, benefits, and affordability of custom inflatable furniture.